Categories of Personal Information | Specific Specific Pieces of Personal Information |
Contact Information | Name, Title, Address, Phone Number, Email Address, Geo-Spatial Information |
Individual Information |
Month & Year of Birth, Age, Education, Gender, Occupation, Ethnicity, Religion, Political Party, Veteran Present in Household
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Household Information | Dwelling Type, Homeowner/Renter, Length of Residence, Marital Status, Pets, Presence of Children, Children’s Age, Number in Household, Household Size |
Income / Financial | Estimated Income, Estimated Net Worth, Investment Properties Owned, Estimated Discretionary Income |
Property Information | Age of Home, Home Value, Square Footage, Presence of Swimming Pool, Number of Rooms, Utilities Information |
Mortgage Information | Home Purchase Date, Home Purchase Amount, Loan Date, Loan Amount, Loan Type, Interest Rate, Mortgage Amount |
Donor Information | Religious Donors, Political Donors, Charitable Donors |
Credit Card | Presence of Major Credit Cards, Gasoline Credit Cards, Department Store Credit Cards, Premium Cards |
Interests /Hobbies | Art, Performing Arts, Cooking, Food, Cars, Crafts, Collectibles, Exercise, Reading, Sports, Outdoors, Travel, Investments, Mail Order Buyer |
Buying Activities | Online Purchasing, Books, Crafts, Clothing, Children’s Items, Memorabilia |