
| Categories of Personal Information | Specific Specific Pieces of Personal Information |
| Contact Information | Name, Title, Address, Phone Number, Email Address, Geo-Spatial Information |
| Individual Information |
Month & Year of Birth, Age, Education, Gender, Occupation, Ethnicity, Religion, Political Party, Veteran Present in Household
|
| Household Information | Dwelling Type, Homeowner/Renter, Length of Residence, Marital Status, Pets, Presence of Children, Children’s Age, Number in Household, Household Size |
| Income / Financial | Estimated Income, Estimated Net Worth, Investment Properties Owned, Estimated Discretionary Income |
| Property Information | Age of Home, Home Value, Square Footage, Presence of Swimming Pool, Number of Rooms, Utilities Information |
| Mortgage Information | Home Purchase Date, Home Purchase Amount, Loan Date, Loan Amount, Loan Type, Interest Rate, Mortgage Amount |
| Donor Information | Religious Donors, Political Donors, Charitable Donors |
| Credit Card | Presence of Major Credit Cards, Gasoline Credit Cards, Department Store Credit Cards, Premium Cards |
| Interests /Hobbies | Art, Performing Arts, Cooking, Food, Cars, Crafts, Collectibles, Exercise, Reading, Sports, Outdoors, Travel, Investments, Mail Order Buyer |
| Buying Activities | Online Purchasing, Books, Crafts, Clothing, Children’s Items, Memorabilia |